Sandra Ahmidat

Many organisations say they value transparency. They publish ethical guidelines, create governance structures and communicate their values publicly. Yet many organisations still struggle with one fundamental question: Why is trust so difficult to achieve? The answer often lies in how transparency is understood. Transparency is frequently treated as an external communication strategy — something organisations show to the outside world through reports, statements or public messaging. But...

In recent times, institutions have released vast quantities of documents and data under the label of “transparency”. Yet instead of clarity, many people experienced confusion, speculation and mistrust. This reveals a critical misunderstanding: transparency is not the act of releasing information, but the act of making information understandable . Academic research consistently shows that transparency only works when it helps people make sense of decisions, processes and outcomes (Meijer,...

Artificial intelligence (AI) is already part of the daily workflow in many organisations — whether through Microsoft 365 Copilot , Google Workspace Gemini , or other tools that support writing, summarisation, interpretation, and clarity. In most cases, this is generative AI — a type of artificial intelligence that works with language and information. Generative AI can create text, summaries, explanations, and structured outputs, and it can also help organisations interpret and make sense of...